We work with industry leaders across many sectors
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CASE STUDY - PUNCHESTOWN RACECOURSE
“...we have sold to thousands of new customers...”
Punchestown Racecourse is regarded as the 'Home' of Irish national hunt horseracing, attracting over 200,000 visitors per annum including the prestigious five-day Festival each spring.
In 2014, as part of efforts to modernise its offering to its customers, Punchestown sought a new flexible ticketing system capable of fulfilling a range of demands including a solution that could enable digital sales, increase ticket sales from mobile, eliminate fraud and facilitate quick access for large attendances at multiple locations around the racetrack.
Future Ticketing provided a customised and branded solution for Punchestown that enabled digital ticket purchase in four easy steps, facilitated flexible ticketing for multi-day festivals and provided seamless management access control at a speed of up to 60 entries per second.
In addition, management had full control to change products and events instantly, monitor sales and access control in real time. Importantly, Future Ticketing enables data capture for analytics and because Punchestown has a propriertary right to the data it is now able to build a database suitable for analytics and to develop a branded relationship with its customers via ticketing.
“Future Ticketing has transformed how we sell tickets at Punchestown. Since using the platform, we have sold to thousands of new customers, significantly reduced our administration costs, generated substantial cash-flow with over 82,000 pre-sold tickets and eliminated fraud issues. Importantly, we now provide a better ticketing and event experience for our customers.”
Dick O'Sullivan, President of Punchestown Racecourse
Future Ticketing is the digital partner of choice for Ireland’s largest racing events including the Iconic Galway Races; the Listowel Racing Festival in September; The Curragh the home of the classics, and a growing number of other Irish racecourses including Ballinrobe, Dundalk, Down Royal, Downpatrick, Gowran Park, Kilbeggan, Limerick, Naas and Tramore. In the UK, Future Ticketing has a growing footprint and is providing ticketing solutions for racecourses at Beverley, Catterick, Fakenham, Redcar, Newton Abbot and Taunton. On average, racecourses increase their attendance from ticketing by 14% in their first year of using Future Ticketing.
CASE STUDY - BOOK OF KELLS
“... six fold increase in digital sales, while improving customer and brand experience...”
The Book of Kells & Old Library Exhibition in Trinity College Dublin is one of Ireland's foremost and must-see visitor attractions welcoming over one million visitors per annum including 900,000 from overseas.
In seeking to maximise capacity, revenue and visitor experience, Trinity College sought a state of the art integrated digital ticketing and capacity management system capable of managing visitors from over 140 countries annually who wish to visit the Book of Kells.
Future Ticketing provided a branded solution that allowed customers to book fast-track tickets for individual timeslots every 30 minutes across multiple platforms including online portals, onsite kiosks, group bookings and cash desk. The multi-platform easy to use and intuitive user interface equipped with multiple analytics tools drove revenue while ensuring valuable GDPR compliant data is collected from around the globe. To maximise capacity in a seasonal market of International visitors, Future Ticketing worked alongside Trinity to introduce dynamic customer pricing in non-peak and peak times and months.
In our first year of working with the Book of Kells, Future Ticketing enabled an online growth of 272% in year one which seen a 600% increase from 2016 to 2019 in the Book of Kells digital ticket sales. In 2018, The Book of Kells welcomed 1 million visitors for the first time in one given year.
The result was a hugely successful transformation for customers and Trinity. In the first full year of operations Future Ticketing enabled annual online growth of 272%. In year two with the extension of the digital platform meant revenue grew by 157% and in year three digital ticketing revenue grew by 150%. In total the implementation of the Future Ticketing led to a 600% increase in digital ticket sales over a three-year period. The success of the Future Ticketing system meant that in 2018 The Book of Kells welcomed 1 million visitors for the first time ever in one given year.
“The Book of Kells is an iconic visitor attraction that is recognised around the world. In keeping with its status, we sought a best in class ticketing solution that could provide the flexibility in capacity management that we were seeking. Future Ticketing has provided these solutions while also improving brand development and customer experience.”
Colman Rowe, Trinity College Dublin
Following on from the success of the Trinity College case study, Future Ticketing has become the digital solution for major visitor attractions across Ireland. These include Birr Castle, Gardens and Science Centre, Clonakilty Park Adventure Centre, Dunbrody Famine Ship, Hook Lighthouse, The Kennedy Homestead, The National Aquatic Centre, Spike Island, Oakfield Park, Skerries Mills, The National Reptile Zoo and Wooly Wards Farm. Future Ticketing is also the official ticketing partner for the Association of Visitor Experiences and Attractions (The National representative association for the Visitor Experience and Attractions industry in Ireland).
CASE STUDY - WILD AIR RUN
“...the perfect partner...”
The Wild Air Run was launched in July 2016, featuring a dynamic fun run over 5K and 10 unique inflatable obstacles including Europe's largest inflatable slide. Since then, Wild Air Run has held 28 events across TEN venues and attracted almost 50,000 participants.
The biggest challenge posed was to manage ticket sales and capacities across multiple dates and venues with waves of participants in 20 minute time slots and multiple ticket categories.
Future Ticketing's flexible platform uses a 24x7 dashboard with real-time reporting and the flexibility for multiple ticket options. In addition, customers were able to view availability and book slots that suited them, helping to drive additional sales while also enhancing the customer experience.
“Employing Future Ticketing is one of the best decisions we made when launching Wild Air Run. The nature of our events require huge flexibility and we had a long check-list. Future Ticketing ticked all those boxes with its sophistication, while we also appreciated the level of customer service provided. They are the perfect partner for us as we grow..”
Ronan O'Kelly, Managing Director of Wild Air Run
CASE STUDY - TULLAMORE SHOW
“... online purchases grew exponentially...”
The Tullamore Show and AIB National Livestock Championships is is one of Ireland's largest agricultural shows, attracting an attendance of over 60,000 annually.
In considering a new ticketing solution, the show's event committee had a range of concerns it wished to address including the hosting of large volumes of cash on-site, long queues of customers waiting to purchase tickets and gain access, and how best to insulate the show from the economic impact of bad weather.
The biggest challenge was to scan tickets in real time across nine entrances on a remote 250 acre site without internet infrastructure. Future Ticketing plugged into the existing show website www.tullamoreshow.com and provided an easy to use customer ticketing experience in four simple steps.
On the day of the event, customers gain access with a printed eTicket or via a digital ticket on their smart phones. Tickets are scanned live via a mobile app and laser scanners which can also be run off 3G mobile phone networks in areas of poor internet access. Following the introduction of Future Ticketing, pre-event sales grew exponentially making on the day cash management safer and easier.
“We are thrilled with the benefits that Future Ticketing has brought to the show's ticketing and administration capabilities. Pre-sale online purchases grew exponentially with very successful early bird promotions producing guaranteed revenues prior to the event. We intend to work more closely with Future Ticketing for our future shows.”
Freda Kinnarney, Secretary of the Tullamore Show
Following on from the success of the Tullamore Show, we have rolled out our system to an increasing number of agricultural shows in the UK and Ireland. These include Balmoral Show, The Armagh Show, The Clogher Valley Show, The Kenilworth Show, The Halifax Agricultural Show, The Cardigan County Show and The Tinahely Show.
CASE STUDY - CAGE WARRIORS
“... a ticketing solution that was both portable and flexible...”
Cage Warriors Fighting Championship is Europe's leading MMA mixed martial arts promotion based in London, UK. A proving ground for the sports rising stars, many of the biggest names in MMA including 'The Notorious' Conor McGregor have made their way under the CWFC banner.
Cage Warriors was relaunched in April 2016 and began it full rollout in the UK and Europe in 2017.
As part of efforts to grow the sport, Cage Warriors sought a digital ticketing platform capable of providing the flexibility to operate compatibly with multiple venues. In addition, it wanted a branded experience and data and analytics gathering capability in order to develop long-term relationships with loyal customers.
Future Ticketing provides Cage Warriors a simple to use solution and a suite of self-management tools that are accessible anywhere 24x7. The platform is extremely flexible in relation to multiple ticketing options and access control.
“Cage Warriors is looking to grow the sport and its customer base. Because we operate in multiple venues, we were seeking a ticketing solution that was both portable and flexible and which could enable us to develop closer relationships with our customers. Future Ticketing has provided the solutions to these problems.”
Casimir Knight, CEO of Cage Warriors
Other promoters who use Future Ticketing include arts centres, hotels, music venues and theatres in both Ireland and the UK. Among the artists and promoters who have sold tickets through Future Ticketing are: Newstalk 106FM (Ireland’s second national radio station) and broadcaster Gay Byrne; musical acts that include Bagatelle, Mundy, The Blizzards, The Darkness, The High Kings, The Three Tenors; and comedians Pat Shortt and Karl Spain.
CASE STUDY - SHAMROCK ROVERS
“... helping us to improve our fan experience, save costs and increase attendances...”
Shamrock Rovers is the most successful soccer club in the Republic of Ireland. The club has won the League of Ireland a record 17 times and the FAI Cup 24 times. A record 63 of the club's players have been capped at senior international level for Ireland.
For the 2016-2017 season, Shamrock Rovers sought a new flexible ticketing system capable of fulfilling a range of demands including a solution that could improve fan experience, enable live mobile sales, manage membership, increase digital sales, eliminate fraud and facilitate quick access for large attendances at multiple turnstiles around Tallaght Stadium.
Future Ticketing provided a branded solution for Shamrock Rovers that enabled quick and easy mobile ticket purchase and provided seamless and accountable access control. In addition, management had full control to change ticket prices and matches instantly, monitor sales, revenue and access control in real time.
“Future Ticketing have done a great job in helping us to improve our fan experience, save costs and increase attendances. Future Ticketing was particularly beneficial during our Europa League games and high profile friendlies such as Glasgow Celtic and Burnley FC.”
Brendan Murray, CEO of Shamrock Rovers
Following on from the success of Future Ticketing’s solution for Shamrock Rovers, a number of other League of Ireland clubs very quickly installed the system, including Dublin’s oldest club and 11 times champions Bohemians FC, reigning champions Dundalk FC, Derry City, Bray Wanderers, Sligo Rovers, St. Patricks Athletic and Waterford FC. In 2018 Future Ticketing entered the NIFL with champions Crusaders and subsequently rolled out in the NIFL with Institute and Larne. In 2019 Future Ticketing successfully entered the Scottish Football league with premier league club St. Johnstone, Championship Club Dundee United and league club Montrose.
CASE STUDY - SANTA EXPRESS ~ OAKFIELD PARK
“... makes our lives a lot easier with 25,000 people coming through the gates...”
Seasonal events, based around such themes as Christmas, Easter, Halloween, along with summer fairs and food events are becoming ever more popular with the public. The versatility of the Future Ticketing has lent itself to the efficient operation and growing attendances of many such events for new and existing clients.
“Future Ticketing makes The Santa Express event a very smooth process. Using time slots and capacities on time slots ensures everyone gets to visit Santa without having to wait or queue. The use of extra fields also allows parents to submit their child's name in advance making that visit to Santa extra special. Oakfield Park is very appreciative of this system for pre-booking and reporting as it makes our lives a lot easier with 20,000 people coming through the gates.”
David Fisher, Estate Manager, Oakfield Park
Along with The Santa Express, Future Ticketing has contributed to the success of Christmas and Seasonal events at Birr Castle, Enniscorthy Castle, Skerries Mills, Dunbrody Famine Ship, West County Hotel and Kennedy Pumpkin Patch to name a few.
In 2018, however, the Santa experience has taken on a new dimension – GDPR. General Data Protection Regulation are not words we might expect to associate with the man who lives in the North Pole but they are important words nevertheless.
For Santa hosts, compliance is paramount when dealing with high levels of data on adults and children. At Future Ticketing, our processes are fully GDPR compliant and ready to go. Our flexible technology enables to the minute time slot bookings which minimises queuing time for parents and their children. Parents can submit their child’s name or favorite movie in advance and allow Santa do the rest.
CASE STUDY - European Para Swimming Championships 2018
“... flexible and straightforward solution met our event needs and helped us surpass our ticketing revenue target...”
The National Aquatic Centre, is one of the most innovative water parks in Europe, attracting 1.2 million visitors per annum, and with a host of exciting features ensures that there is lots of family fun and thrills for everyone. The National Aquatic Centre also hosts many national and international sporting events including recently the hugely successful World Para Swimming Allianz European Championships.
Working with Future Ticketing The National Aquatic Centre sought to develop its understanding of customer activity and build a customer database. Future Ticketing provided a customised and branded solution for the National Aquatic Centre and their partner events including the World Para Swimming European Championships
In addition, the team has full control to change, add and delete products and events instantly, monitor sales and access control in real time. Importantly Future Ticketing enables data capture for analytics via ticketing in a GDPR compliant environment.
In August 2018 Future Ticketing provided a complete ticketing management solution to the 40 participant nations in the World Para Swimming European Championships which led to significant increases in projected attendances.
“We’re delighted we chose Future Ticketing as our online ticket platform for the 2018 World Para Swimming Allianz European Championships. The flexible and straightforward solution met our event needs and helped us surpass our ticketing revenue target. With professional and friendly service support provided speedily before, during and after the championships, we would fully recommend Future Ticketing.”
Patrick Haslett, Commercial Director of The World Para Swimming European Championships
CASE STUDY - Connacht Rugby
“... highest grossing game from a ticketing perspective ...”
The story of Connacht Rugby is one that dates back to 1885 when six small fledgling clubs met to form the Connacht Branch of the IRFU and with it the Connacht Senior Provincial Team. Their ambition was to grow the game of Rugby in Connacht and to provide a platform for our best talent to shine at provincial and ultimately international level. Since then little has changed in terms of the aim of everyone involved in rugby in Connacht, only the rugby landscape itself has changed.
Connacht Rugby is an organisation with a clear purpose to inspire our community through rugby success. We are one of four professional rugby teams in Ireland and we are also responsible for administrating the game of rugby at grassroots level throughout the counties of Galway, Mayo, Leitrim, Roscommon and Sligo. In 2018 Connacht Rugby choose Future Ticketing as their new ticketing partner and since then the successful partnership has led to the record for highest grossing game been beaten on three occasions in the first year.
“We are delighted to have partnered with Future Ticketing who bring a new standard of service with their cutting-edge software. Their ticketing platform has seamlessly integrated with our existing technology stack and has improved our efficiency and our ability to understand and connect with our supporters. We are also very pleased with the level of customer service they provide. Their innovative features and services have enhanced supporter experience as well as opening up new revenue opportunities for us.”
John Murphy, Data & Digital Manager, Connacht Rugby
In 2019 Future Ticketing entered the English Rugby market with championship clubs Coventry RFC and Jersey Reds.
CASE STUDY - Keilidh MUA Masterclass UK and Ireland
“... the perfect option ...”
“Future Ticketing was the perfect option for our recent masterclass series, as these events were located around the country and in the UK, we needed a flexible ticketing platform. For us, having access to the ticket revenue immediately was a huge advantage to plan and work on our events. Future Ticketing also allowed Social Media Elite to create a colourful and creative customer journey like our client Keilidh Cashell. Due to the intimate nature of our selected venues, we had limited capacity for VIP and Standard tickets and Future Ticketing ensured none of our venues were overbooked. In Ireland we sold out multiple venues and sold 57% of the available tickets in the first 24 hours, similarly for the UK shows we sold 39% of tickets in first 24 hours.”
Conor Cochrane, Icon Management
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