Future Ticketing

Balmoral Show



“Working with Future Ticketing has brought enormous benefits to The Balmoral Show. The Future Ticketing system ensures a smooth entry for our customers on show day, the system tackles the issues we had previously such as hosting a large volume of cash on-site, long purchase queues, access control and how best to insulate from the economic impact of bad weather. For the Balmoral Staff, we can report each day of our event what customers have attended using daily tickets or flexible tickets. Using the Future Ticketing cash desk functionality and clover car payment units we can cleanly record and report the income and attendee data for each day.”

Theresa Morrissey, Finance Director

The Balmoral show is Northern Ireland’s largest outdoor show. The agri-food event founded in 1854 it welcomes over 120,000 patrons over four days.

Future Ticketing offers a full ticketing solution where it tackles Agricultural show issues such as hosting of large volumes of cash on-site, long queues of customers waiting to purchase tickets and gain access, and how best to insulate the show from the economic impact of bad weather.

Future Ticketing works with Balmoral Show to manage the full range of advance ticketing requirements including online, sponsors, trade and complementary ticketing requirements. On the day of the event Future Ticketing manages access control through scanners, scanner locations and walk up customers using Cash desk or integrated Clover flexi unit to take card and contactless payments. Working closely with the team at Balmoral Future Ticketing successfully managed the digital transition of The Balmoral Show ticketing to drive pre sales, reduce on site cash handling and significantly increase mobile sales.

Alongside this, Future Ticketing working with its Clover partnership processed walk up sales using POS systems meaning each ticket was accounted for via cash or card payments and scanned.

Earlier this year Balmoral Show organisers announced a record attendance of over 120,000 visitors throughout the four days.

Following on from the success of the Balmoral Show, we have rolled out our system to an increasing number of agricultural shows in the UK and Ireland. These include the Armagh Show, the Clogher Valley Show, the Kenilworth Show, the Scottish Ploughing Championships, Contour Events including Westcountry Equine Fair and West of England Game Fair, Dulla Show, Tullamore Show, the Halifax Agricultural Show, the Cardigan County Show and the Tinahely Show.

Ready to make the move?

Moving to a new ticketing system may seem daunting. We’ll take care of everything so don’t worry about that. Take a quick look at what’s involved with moving from your current system to Future Ticketing.