Future Ticketing

Shamrock Rovers

“Future Ticketing have done a great job in helping us to improve our fan experience, save costs and increase attendances. Future Ticketing was particularly beneficial during our Europa League games and high profile friendlies such as Glasgow Celtic and Burnley FC.”

Brendan Murray, CEO, Shamrock Rovers 

Shamrock Rovers is the most successful soccer club in the Republic of Ireland. The club has won the League of Ireland a record 17 times and the FAI Cup 24 times. A record 63 of the club’s players have been capped at senior international level for Ireland.

For the 2016-2017 season, Shamrock Rovers sought a new flexible ticketing system capable of fulfilling a range of demands including a solution that could improve fan experience, enable live mobile sales, manage membership, increase digital sales, eliminate fraud and facilitate quick access for large attendances at multiple turnstiles around Tallaght Stadium.

In 2019, Shamrock Rovers moved to a data driven model, which included the integration of Activity Stream through Future Ticketing’s open REST API to analyse customer data. Alongside this, Rovers began to clean, merge and delete incorrect data using tools within the Future Ticketing dashboard. This exercise saw the largest ever season ticket uptake ever in Shamrock Rovers. 

Future Ticketing provided a branded solution for Shamrock Rovers that enabled quick and easy mobile ticket purchase and provided seamless and accountable access control. In addition, management had full control to change ticket prices and matches instantly, monitor sales, revenue and access control in real time.

Following on from the success of Future Ticketing’s solution for Shamrock Rovers, a number of other League of Ireland clubs very quickly installed the system, including Dublin’s oldest club and 11 times champions Bohemians FC, multiple champions Dundalk FC, Derry City, Bray Wanderers, Sligo Rovers, St. Patrick’s Athletic and Waterford FC. In 2018, Future Ticketing entered the NIFL with champions Crusaders and subsequently rolled out in the NIFL with Institute and Larne. In 2019, Future Ticketing successfully entered the Scottish Football league with premier league club St Johnstone, Championship club Dundee United and league club Montrose.

Ready to make the move?

Moving to a new ticketing system may seem daunting. We’ll take care of everything so don’t worry about that. Take a quick look at what’s involved with moving from your current system to Future Ticketing.