Cardiff Devils is a Welsh Ice Hockey team which is based out of the Viola Arena in Cardiff and plays in the British Elite Ice Hockey League.
The club seeked to modernised their customer purchases and reduce workload on their team.
As a result working closely alongside the Cardiff Devils team, Future Ticketing produced a system to create a 3088 seater stadium to sit both season ticket holders and the general public.
Season ticket holders were allocated their preferred seat for the season where ST holders could purchase various types of season ticket packages based on the area they were seated in. Alongside this, Season ticket holders seats were reserved for the whole season preventing any customer purchasing a reserved seat.
Future Ticketing also worked alongside Cardiff Devils to host The Challenge Cup in which the Viola Arena is a neutral venue for the compeition final.