Future Ticketing

Horse Racing

Bred from and for Horse Racing

We designed our platform to make it easier for racing fans to buy tickets to your next meet.

Our software integrates with leading EPOS systems, allowing you to take cash or card payments on-site, while still managing capacities and reporting from one place.  

Future Ticketing puts you in control of sales and marketing, helping you to sell more tickets, boost revenues, enhance your customer’s experience and build your brand. Our self-managed system allows you the user to create, edit and manage your events and tickets live from the Future Ticketing dashboard. 

Fun Fact:
The concept of Future Ticketing came about from our CEO Liam Holton, whilst on the hunt for the perfect ticketing solution in his previous role as Marketing and Sales Director for Punchestown Racecourse.

Annual Passes

Annual passes and general admission ticket information is all stored in one place meaning everyone can easily be scanned into your racecourse

Third Party Notification

Notify your catering companies or retail departments as orders are processed on additional items.

Multi-Barcoded Tickets

Multi-barcode tickets for general admission and then entrance to hospitality or private suites

Social Distancing

Our software will enable you to manage your visiting times, capacities, seating plans with covid seating rulesets and visitor numbers for your various events and experiences, giving you full control and visibility of all your customers.


Your brand is important to you so it is important to us.

With Future Ticketing, your customer remains on your website throughout the customer journey, allowing you to track analytics and conversions with no third-party redirects. 

Style your etickets to advise customers in advance of entry points, public travel, sponsor information or local food and drink partners.

Access Control

Future Ticketing prides itself in real-time access control information. 

Our scanners can read barcodes in live at your event preventing fraudulent tickets gaining entry. Scanners can alert users to different ticket types such as concession or VIP tickets.

A permission based user type can allow your health and safety team or local authorise to log on and view live scanning figures live entry point or by each of your scanning team.  

Future Ticketing also has access control partners for turnstile integrations

Scanner Location Lockdown

Set up scanners to scan tickets by stand or type meaning your away fan trying to get into the home stand will be told their ticket is not valid for this section once scanned.  Likewise, Fans who attempt to enter through grandstand and paddock for Hospitality will be rejected and can be directed to the correct entry point. 

Dedicated Client Relationship Manager

Access to a dedicated Client Relationship Manager who has experience in the Horse Racing sector to help with set up, business development and providing assistance in your digital development of modernizing your ticketing system.

Gift voucher

Upsell your events by selling gift vouchers through your dashboard which customers can use against tickets for any of your race meetings or packages – generating additional revenue and enticing more purchases by gifting seasonal gifts.

Ready to make the move?

Moving to a new ticketing system may seem daunting. We’ll take care of everything so don’t worry about that. Take a quick look at what’s involved with moving from your current system to Future Ticketing.