Future Ticketing

Down Royal Racecourse

“ When I joined Down Royal as CEO in 2018 two of the many tasks I set myself were to increase commercial revenue and engage more racegoers. We were working to very tight timelines and from the start the Future Ticketing team were highly responsive and knowledgeable, our new ticketing system was set up and went live within 48 hours meaning we could very quickly commercialise new revenue streams and engage new customers.  

At Down Royal our brand and our sponsors’ brands are front and centre of everything we do and it was a great bonus that Future Ticketing were able to work with our current website to matching our brand guidelines and provide a quick and intuitive customer journey which generated exceptional conversion rates.

The real time reports and scanning information allows our staff to manage events and our hospitality packages with ease ensuring the best possible customer experience on course.

Future Ticketing is easy to use as we have annual membership and race day tickets all located in one place for our 11 race meetings which seen over 43,000 customers come through our gates last year and significant increase in customer satisfaction. “

Emma Meehan, CEO Down Royal Racecourse

Down Royal is a modern racecourse with a rich racing history dating back to 1685. Down Royal hosts both Flat and National Hunt fixtures and highlights include the Northern Ireland Festival of Racing featuring The Ladbrokes Champion Chase and The two day Ulster Derby Meeting. In total the racecourse hosts 11 colourful and enjoyable race meetings each year.

Ready to make the move?

Moving to a new ticketing system may seem daunting. We’ll take care of everything so don’t worry about that. Take a quick look at what’s involved with moving from your current system to Future Ticketing.