The Garden Shows
“Our events are quite complex in that they run over multiple days, however the customer journey is easy to use and purchase tickets or our customers which is the most important thing for us as a company. Year on year we have seen our attendances grow along with our purchase rate online.”
Jane Sterck, Director of The Garden Shows
The Garden Shows are a number of outdoor events that take place annually in the Summer in the beautiful surroundings of Broadlands, Stansted Park and Firle Place.
If you are looking for a fun Summer day out for the whole family, these events are for you, with a variety of different exhibitors, food stalls, entertainment and sightseeing.
The Garden Shows are a family run business that is a fantastic addition to events held in these stunning locations.
Future Ticketing came on board as the ticketing partner to The Garden Shows to:
- allow them to provide an on-line booking platform for customers
- facilitate advance sales for their events
- create a smooth simple customer journey
- increase customer engagement
- provide access management
Advance on-line sales were important to The Garden Shows as their events are very popular and selling events out in advance allowed them to communicate the correct messaging to their audience. Additionally it helped them understand staffing levels etc for each day.
The ticketing platform was embedded into The Garden Shows website and at no time are the customers directed to any 3rd party site. This provides a simple 4-step customer purchase journey increasing customer engagement and brand experience.
Future Ticketing also provided access management, allowing tickets to be scanned upon entry. Tickets for these events are non-transferable across days and the Future Ticketing platform provides this functionality, limiting access and refusing to scan tickets for the wrong days.