“We are thrilled with the benefits that Future Ticketing has brought to the show’s ticketing and administration capabilities. Pre-sale online purchases grew exponentially with very successful early bird promotions producing guaranteed revenues prior to the event. Alongside this scanning and cashless options that Future Ticketing have provided makes it easy for us to analyse and account for revenues both live on the day and post event.”
Freda Kinnarney, Secretary of the Tullamore Show
The Tullamore Show and AIB National Livestock Championships is Ireland’s largest one day agricultural show, attracting an attendance of over 60,000 annually.
In considering a new ticketing solution, the show’s event committee had had significant challenges to address including the hosting of large volumes of cash on-site, long queues of customers waiting to purchase tickets and gain access, and how best to insulate the show from the impact of bad weather.
For the show the biggest challenge was to scan tickets in real time across nine entrances on a remote 250 acre site with limited connectivity. On the day of the event tickets were scanned live via a mobile app and laser scanners which can also be run off 3G mobile phone networks in areas of poor internet access. Following the introduction of Future Ticketing, pre-event sales grew exponentially making on the day cash management safer and easier.
Alongside this Future Ticketing reduced cash for on the day sales using The Future Ticketing Clover Ticketshop APP which took card payments including contactless payments and instantaneously printed a scannable barcoded ticket integrated which was then scanned at the entrance.